Promotional SMS Service in India
Bulk Messaging for Marketing Campaigns
ValueOne AI’s promotional SMS service lets Indian businesses broadcast offers, product launches, festive greetings, and marketing campaigns to thousands of customers in seconds — at a fraction of the cost of traditional advertising. With a 100% DLT-compliant platform, smart contact segmentation, campaign scheduling, short URL click-tracking, and seamless API integration, we make bulk promotional SMS marketing in India fast, measurable, and profitable for businesses of every size.
Connect with millions instantly
Lightning-Fast Delivery with High Open Rates
100% DLT-Compliant & TRAI-Approved
100% Delivery Rate & Instantly reach
Easy API & Bulk SMS Panel Access
Promotional SMS Service in India — Reach Millions Instantly with Bulk SMS Campaigns
Do you want to reach thousands of customers instantly? Promotional SMS service is just right for businesses to broadcast offers, product launches, festival greetings, and customer updates. At ValueOne, we provide promotional SMS service in India at an affordable cost.
With our DLT-compliant platform, high-speed delivery, smart targeting features, and API integration, you can run marketing campaigns to boost engagement and sales.
Whether you are a store, e-commerce, coaching institute, clinic, or local business, our promotional SMS is just right for you. You can reach customers directly on their phone because promotional SMS are seen faster than emails or ads. Trusted by over 7000+ brands, we make bulk promotional communication in India simple, effective, and cost-effective. Get high delivery rates, easy campaign management, and flexible plans according to your industry needs.
What is Promotional SMS Service?
Promotional SMS is a bulk marketing communication method that allows businesses to send text messages promoting their products, services, offers, discounts, or events to a large audience simultaneously. Unlike transactional SMS — which is triggered by a customer’s action — promotional SMS is outbound and marketing-driven, designed to engage, attract, and convert potential customers into buyers.
In India, promotional SMS is governed by TRAI regulations: messages must be sent using a TRAI-registered promotional sender ID, from pre-approved DLT templates, and only during the permitted delivery window of 9 AM to 9 PM. Promotional SMS cannot be delivered to DND-registered numbers. ValueOne AI manages all compliance requirements for you — including DLT registration, sender ID setup, and template approval — so you can focus entirely on your campaigns.
Key advantages of promotional SMS marketing in India
broadcast to thousands of opted-in customers within seconds of sending.
SMS open rates far exceed email, with most messages read within the first 3 minutes.
promotional SMS delivers a significantly better CPL than print, display, or social ads.
ideal for time-sensitive promotions like flash sales, limited-time offers, and event invites.
win back dormant contacts with targeted comeback offers and reminders.
monitor delivery rates, short URL clicks, and campaign ROI through a live dashboard.
send promotional SMS in Hindi, Tamil, Telugu, Bengali, and other Indian languages via Unicode.
trigger promotional campaigns automatically from your CRM, website, or e-commerce platform.
Types of Promotional SMS Campaigns We Support
ValueOne AI supports the full range of promotional SMS campaign formats. Whether you’re running a one-day flash sale or a multi-week festive campaign, we have the tools and routing to deliver results.
Send a single marketing message to thousands of opted-in customers simultaneously — perfect for sales announcements, general offers, and brand updates.
Deliver coupon codes, percentage discounts, BOGO deals, clearance alerts, and exclusive member promotions directly to customers' phones.
Capitalise on Diwali, Holi, Eid, New Year, Independence Day, and wedding season with timely, high-impact promotional broadcasts.
Announce new product arrivals, service launches, app releases, or new branch openings to your entire customer base in one send.
Drive immediate purchases with time-pressure campaigns — "Today Only," "Ends at Midnight," and "Limited Stock" messages that create urgency and boost conversions.
Follow up automatically after inquiries, missed calls, or sign-ups — nudging warm prospects toward offers, demos, or consultations to accelerate the sales funnel.
Reactivate dormant customers with personalised comeback offers, loyalty incentives, or "we miss you" campaigns to recover lapsed revenue.
Segment and target campaigns by city, state, or specific customer group — delivering hyper-relevant messages that improve conversion rates.
Automate promotional message triggers directly from your CRM, website, e-commerce store, or marketing platform using ValueOne's REST API.
Promotional SMS Features & Platform Capabilities
The Transactional SMS service provided by ValueOne is meant to be the best in terms of speed, reliability, and security. We have an infrastructure that accommodates businesses that transmit thousands to millions of messages every day, without affecting the delivery performance.
Feature | Details |
DND Numbers | Not Allowed |
DND Allowed | No |
Developer API | Yes |
Free API Kit | Yes |
Sender ID | Pre-Approved Promotional Header (6 Alpha) |
SMS Gateway | Promotional Route |
Delivery Time | Time Window Restricted (9 AM – 9 PM) |
Bulk Campaigns | Yes |
Contact Segmentation | Yes |
Offer / Sale Messaging | Yes |
Campaign Scheduling | Yes |
Short URL Integration | Yes (click tracking) |
Unicode Support | Yes (regional languages) |
DLT Compliance | Mandatory |
Opt-In Based Sending | Yes |
Best Use Cases | Offers, Discounts, Festive Campaigns |
Setup Cost | Pay as You Go |
Support | Campaign Support |
Why Choose ValueOne AI as Your Promotional SMS Service Provider in India?
With over a decade of SMS marketing experience and 7,000+ brands served across India, ValueOne AI is one of the most trusted promotional SMS providers for businesses ranging from local stores to national e-commerce brands. Here’s what sets us apart:
100% DLT & TRAI compliant
Full compliance with Indian telecom regulations — including DLT entity registration, sender ID approval, and template submission handled by our team.
High-speed bulk delivery
High-throughput promotional routes with intelligent failover to ensure your campaign lands in customers’ inboxes at full speed.
Real-time campaign analytics
Track delivery rates, URL clicks, and campaign ROI in real time from your dedicated dashboard — no guesswork on campaign performance.
One-stop communication platform
Combine promotional SMS with transactional SMS, WhatsApp Business API, email, and voice — all managed under a single account.
Affordable, transparent pricing
Promotional SMS from ₹0.10/SMS with pay-as-you-go plans — no lock-in contracts, no hidden charges, startup-friendly volumes available.
Easy API & panel access
Launch campaigns in minutes via our self-serve bulk SMS panel, or automate everything programmatically with our developer API and free integration kit.
Frequently Asked Questions
Promotional SMS is used for outbound marketing — sending offers, discounts, campaign announcements, and event invites to opted-in customers. It requires a promotional sender ID, a DLT-registered template, and can only be sent between 9 AM and 9 PM to non-DND numbers. Transactional SMS is triggered by a customer's action (such as a payment or login) and can be sent 24/7, including to DND-registered numbers, using a brand sender ID.
Yes, promotional SMS is completely legal in India when sent through a TRAI-approved, DLT-compliant service provider. Businesses must register their entity, sender ID, and message templates on the DLT platform before sending any promotional messages. ValueOne AI handles the full DLT registration and compliance process on your behalf.
No. As per TRAI regulations, promotional SMS cannot be delivered to mobile numbers registered on India's Do Not Disturb (DND) list. Promotional messages can only be sent to opted-in, non-DND contacts during the permitted delivery window of 9 AM to 9 PM. If you need to reach DND-registered numbers for transactional updates or alerts, our transactional SMS service is the appropriate solution.
No. DLT (Distributed Ledger Technology) registration is mandatory for all promotional SMS senders in India as per TRAI guidelines. Messages sent from unregistered templates or sender IDs will be blocked by telecom operators. ValueOne AI provides complete DLT registration assistance — including entity, header, and template registration — as part of our onboarding process.
A promotional sender ID (also called a promotional header) is a pre-approved 6-character alphanumeric code that appears as the sender name on your promotional SMS — for example, SHOPNW or OFFRS1. It must be registered on the DLT platform and approved by your telecom operator before use. Promotional sender IDs are distinct from transactional sender IDs and cannot be used interchangeably.
ValueOne AI provides built-in short URL integration with real-time click tracking. Every campaign link can be shortened and tracked through your account dashboard, where you can monitor delivery rates, link clicks, engagement timelines, and campaign ROI — all updated in real time as your messages are delivered and opened.
Yes. ValueOne AI offers a developer-friendly REST API with a free API kit and full documentation, enabling businesses to trigger promotional SMS campaigns automatically from CRM platforms, e-commerce stores, websites, or mobile apps. Our dedicated technical team provides full API integration support during onboarding.