Terms and Conditions

Effective Date: 16 April 2026

These Terms and Conditions (‘Terms’) constitute a legally binding agreement between you (‘Client’, ‘User’, or ‘You’) and Value One AI Pvt. Ltd. (operating as ‘ValueOne’, ‘We’, ‘Us’, or ‘Our’), governing your access to and use of the ValueOne website, messaging platform, SMS services, WhatsApp Business API, and all related services (collectively, the ‘Services’).

Please read these Terms carefully before using our Services. By registering an account, placing a service order, using our APIs, or otherwise accessing our platform, you confirm that you have read, understood, and agree to be bound by these Terms and all policies referenced herein, including our Privacy Policy and Disclaimer.

If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

1. Definitions

‘Platform’ means the ValueOne web-based messaging portal, APIs, mobile interfaces, and all associated software.

‘Services’ means Bulk SMS, Transactional SMS, Promotional SMS, Business SMS, RCS Messaging, Long Code Services, Group SMS Service, WhatsApp Business API, and any other communication services provided by ValueOne.

‘Client’ means any individual, proprietorship, partnership, private or public limited company, LLP, government body, or other entity that registers for or uses ValueOne’s Services.

‘Message Content’ means any text, media, template, or data that a Client transmits through the ValueOne platform.

‘DLT’ means the Distributed Ledger Technology platform mandated by TRAI for the registration of commercial communication entities, sender IDs, and message templates in India.

‘TRAI’ means the Telecom Regulatory Authority of India and its applicable regulations, including TCCCPR 2018.

‘Wallet Balance’ means the prepaid credit balance maintained in a Client’s ValueOne account for platform usage.

2. Eligibility and Account Registration

To use ValueOne’s Services, you must:

Be at least 18 years of age
Be a legally registered business entity or an individual with legal capacity to enter into contracts under Indian law
Provide accurate, complete, and current information during registration and maintain it up to date
Complete DLT entity registration as required by TRAI before using any commercial messaging service

You are responsible for maintaining the confidentiality of your account credentials. You must notify us immediately at hello@valueone.ai if you suspect any unauthorised access to your account. ValueOne will not be liable for any loss or damage arising from unauthorised account access resulting from your failure to safeguard your credentials.

ValueOne reserves the right to reject any account registration, suspend any account, or refuse service at its sole discretion, particularly where it suspects fraud, regulatory non-compliance, or misuse.

3. Services Offered

ValueOne provides the following services, each subject to these Terms and any additional service-specific agreements:

3.1 Bulk SMS Service

High-volume SMS messaging to large contact lists. Delivery is subject to telecom network availability, DLT compliance, and TRAI regulations. Suitable for marketing campaigns, mass notifications, and customer communication at scale.

3.2 Transactional SMS

Priority-delivery SMS for critical, non-promotional messages such as OTPs, payment confirmations, booking alerts, and account notifications. Sent to all numbers including DND-registered recipients, subject to TRAI-approved templates. Available 24 hours, 7 days a week.

3.3 Promotional SMS

Marketing-oriented SMS for offers, discounts, events, and brand promotions. Subject to TRAI TCCCPR regulations including time-of-day restrictions (9:00 AM – 9:00 PM IST) and DND filtering. Clients are solely responsible for recipient consent compliance.

3.4 Business SMS

Flexible SMS solutions for enterprise communication workflows, CRM integrations, and custom messaging use cases. Includes API access, custom sender IDs, and dedicated account management.

3.5 RCS Messaging

Rich Communication Services messaging with enhanced media capabilities including images, carousels, and interactive buttons. Subject to handset compatibility, network operator support, and RCS ecosystem availability in India.

3.6 Long Code Services

Two-way SMS communication using 10-digit long code numbers, enabling customer responses, opt-in collection, and interactive communication flows.

3.7 Group SMS Service

Targeted messaging to pre-defined contact groups for internal communication, community management, and segmented marketing.

3.8 WhatsApp Business API

Enterprise WhatsApp messaging through Meta’s official WhatsApp Business API. Subject to Meta’s Commerce Policy, WhatsApp Business Policy, and TRAI regulations. Requires WhatsApp Business Account approval by Meta. Message templates must be pre-approved by WhatsApp before use.

4. Pricing, Payments, and Billing

4.1 Pricing

Service pricing is as published on our website or as agreed in a separate commercial proposal. Prices are exclusive of applicable GST (18% on digital services as per Indian tax law), which will be added to all invoices. ValueOne reserves the right to revise pricing at any time with 7 days’ prior notice to registered clients.

4.2 Prepaid Wallet System

Most of ValueOne’s services operate on a prepaid wallet basis. Clients must maintain sufficient wallet balance to use the platform. ValueOne is not obligated to extend credit or allow usage beyond available wallet balance. Unused wallet balance is non-refundable except as provided in Section 4.4.

4.3 Payment Methods

Payments are accepted through our integrated payment gateway partners via net banking, UPI, credit card, debit card, or NEFT/RTGS bank transfer. All payment processing is handled by PCI-DSS compliant third-party payment processors. ValueOne does not store credit or debit card details.

4.4 Refund Policy

Refund requests are evaluated on a case-by-case basis. Refunds may be considered in the following limited circumstances:

Accidental double payment for the same recharge transaction — refund processed within 7 business days
Failed recharge where the amount was debited but wallet was not credited — refund or wallet credit within 5 business days upon verification
Service non-delivery due to a technical fault attributable solely to ValueOne — wallet credit equivalent to affected volume

No refunds will be issued for messages sent and delivered (even partially), for service suspension due to policy violations, or for unused wallet balance on account closure initiated by the Client.

4.5 Late Payment and Credit

For post-paid enterprise accounts (where applicable), invoices are payable within 15 days of the invoice date. ValueOne reserves the right to suspend services on overdue accounts and to charge interest at 2% per month on unpaid balances after the due date.

5. Client Obligations and Acceptable Use Policy

By using ValueOne’s Services, you agree to the following obligations. These are not merely guidelines — violations may result in immediate account suspension without refund.

5.1 TRAI and DLT Compliance

Register your entity, sender IDs, and message templates on the appropriate TRAI-mandated DLT platform before sending any commercial communication
Ensure all SMS templates used are pre-approved on DLT and match the content actually sent
Comply with TRAI TCCCPR 2018 regulations including consent acquisition, DND scrubbing for promotional messages, and time restrictions
Immediately notify ValueOne if you receive a TRAI notice, complaint, or regulatory action related to your messaging campaigns

5.2 Prohibited Content

You must not use ValueOne’s platform to send:

Spam, unsolicited bulk communications, or messages to recipients who have not given verifiable consent for promotional communication
Phishing messages, fraudulent communications, or content designed to deceive recipients
Content that is illegal, defamatory, obscene, pornographic, abusive, or threatening under Indian law
Political campaign messages without required regulatory permissions
Messages impersonating government agencies, financial institutions, or other entities in a misleading manner
OTP-type transactional messages for promotional purposes in violation of TRAI category regulations
Any content that violates the Information Technology Act, 2000; Indian Penal Code; or any other applicable law

5.3 Contact List Compliance

You must only send messages to contacts who have given consent for the type of communication being sent
You must maintain records of opt-in consent and make them available to ValueOne or regulators upon request
You must immediately honour opt-out requests from recipients and remove opted-out numbers from future campaigns
Uploading purchased or scraped contact lists for promotional messaging is strictly prohibited

5.4 WhatsApp Business API Specific Obligations

Comply with Meta’s WhatsApp Business Policy and WhatsApp Commerce Policy at all times
Use only pre-approved WhatsApp message templates for business-initiated conversations
Maintain message quality ratings as required by Meta to retain WhatsApp API access
Never use the WhatsApp API to send spam, bulk promotional messages outside approved use cases, or any content violating Meta’s policies

5.5 API Security

Protect your ValueOne API keys and authentication credentials from unauthorised access
Implement appropriate rate limiting and error handling in your API integration
Report any suspected API key compromise to ValueOne immediately at hello@valueone.ai

6. Intellectual Property Rights

6.1 ValueOne’s IP

All intellectual property in the ValueOne platform, software, APIs, brand assets, documentation, and website content belongs exclusively to Value One AI Pvt. Ltd. You are granted a limited, non-exclusive, non-transferable, revocable licence to use the platform solely for the purposes described in these Terms. You may not sublicense, reverse engineer, decompile, or create derivative works from any ValueOne software or proprietary content.

6.2 Client’s IP

You retain ownership of all intellectual property in the message content you create and send through our platform. By using our platform, you grant ValueOne a limited licence to process, route, and deliver your message content solely for the purpose of providing the Services. We do not claim ownership over your content.

7. Service Availability and Support

ValueOne targets maximum platform uptime but does not guarantee uninterrupted service availability. Planned maintenance will be communicated at least 12 hours in advance where operationally feasible. Unplanned outages will be communicated via our status page or support channels as quickly as possible.

Support is available through the following channels:

WhatsApp Business: +91 8585-97-1234 (primary and fastest response channel)
Email support: hello@valueone.ai
Phone: +91 8585-97-1234

Target response times: urgent technical issues within 4 business hours; general queries within 1 business day. Enterprise clients with dedicated account managers receive priority support.

8. Suspension and Termination

8.1 Suspension by ValueOne

ValueOne may suspend your account immediately and without prior notice if:

We detect messages that violate TRAI regulations, Indian law, or these Terms
We receive complaints or regulatory actions related to your messaging activity
Your wallet balance is insufficient to process pending campaigns
We suspect fraudulent activity or misuse of the platform
There is a security incident linked to your account

During a suspension, your account data and wallet balance will be preserved unless the suspension leads to termination under Section 8.2.

8.2 Termination

Either party may terminate this agreement with 30 days’ written notice. ValueOne may terminate immediately for serious violations including sending illegal content, repeated TRAI non-compliance, or non-payment of dues. Upon termination, your access to the platform will be revoked. Any outstanding wallet balance will be refunded after deducting amounts owed to ValueOne, within 30 days of termination, subject to the refund conditions in Section 4.4.

8.3 Termination by Client

You may request account closure at any time by emailing hello@valueone.ai. We will process closure within 7 business days. Outstanding wallet credits at closure are treated per the refund policy in Section 4.4.

9. Indemnification

You agree to indemnify, defend, and hold harmless Value One AI Pvt. Ltd. and its directors, employees, agents, and partners from and against any claims, liabilities, damages, penalties, fines, losses, and expenses (including legal fees) arising from:

Your use or misuse of the Services
Message content that you send through our platform
Your violation of TRAI regulations, DLT obligations, or any applicable law
Your breach of these Terms or of any third-party rights
Any claims by your message recipients related to messages you sent using our Services

10. Limitation of Liability

To the fullest extent permitted by Indian law, ValueOne’s total liability to you for any cause of action — whether in contract, tort, or otherwise — shall not exceed the total fees actually paid by you to ValueOne in the three (3) calendar months immediately preceding the event that gave rise to the claim.

In no event shall ValueOne be liable for any indirect, incidental, punitive, consequential, or special damages, including but not limited to: loss of business, loss of revenue, loss of data, reputational damage, or missed commercial opportunities, even if we have been advised of the possibility of such damages.

11. Confidentiality

Both parties agree to keep confidential any non-public business information shared during the course of the service relationship — including pricing, technical configurations, client data, and business strategies — and to use such information only for the purposes of delivering or receiving the Services. This obligation survives termination of the agreement for a period of 3 years.

12. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Republic of India. Any dispute arising from or in connection with these Terms or the Services shall first be attempted to be resolved through good-faith negotiation between the parties.

If a dispute cannot be resolved through negotiation within 30 days, it shall be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996. The seat of arbitration shall be New Delhi, India. The language of arbitration shall be English.

For disputes involving amounts below ₹5,00,000 (Five Lakh Rupees), the parties may seek resolution before the appropriate Consumer Forum or civil court of competent jurisdiction in New Delhi.

13. Amendments to Terms

ValueOne may revise these Terms at any time. Material changes will be communicated to registered clients via email at least 14 days before the effective date. Continued use of the Services after the effective date of revised Terms constitutes your acceptance of the changes. It is your responsibility to review these Terms periodically.

14. Entire Agreement

These Terms, together with the Privacy Policy, Disclaimer, and any service-specific agreements or commercial proposals, constitute the entire agreement between you and ValueOne with respect to the Services and supersede all prior communications, representations, or agreements — oral or written — on the same subject matter.

15. Severability

If any provision of these Terms is found to be invalid, unenforceable, or contrary to applicable law, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible, without affecting the validity or enforceability of the remaining provisions.

16. Contact Information

For any queries, concerns, or legal notices related to these Terms, please contact:

Value One AI Pvt. Ltd.

Registered Address: A-156, Sector 8, Dwarka, New Delhi – 110077

Corporate Office: 3rd Floor, SCO No. 84, M3M Market – 113, Gurugram, Haryana – 122006

Email: hello@valueone.ai

Phone: +91 8585-97-1234

Website: www.valueone.ai

For urgent legal matters, please also copy: sanjay@valueone.ai